Major Land Owners
Who stewards the land of the Kamaole Ahupua'a — mauka to makai.
Two Neighbors Above Kihei
Oprah Winfrey
Since the early 2000s, Oprah Winfrey has quietly assembled her own Kamaole estate through a family of companies — Harpo Inc., O W Ranch LLC, Kamaole Ranch Lands LLC and, in a nod to The Wizard of Oz, Yellow Brick Road LLC — all managed from the same Los Angeles office. Her best-known purchase came in February 2023, when two adjoining parcels totaling about 850 acres were recorded for roughly $6.4 million. In all, her entities hold about 1,240 acres in the ahupua'a — nearly 15% — including a 183-acre Kula Highway parcel with a restored 1929 plantation-era farmhouse, land she runs as an organic farm and pasture.
Land Map
Boundaries simplified for display. Parcel data: Maui County Real Property Assessment records, Oct 2026; ahupua'a boundary: State of Hawai'i Statewide GIS. Acreages are computed from verified parcels over 20 acres.
Haleakala Ranch
Incorporated in 1888 and headquartered up the hill in Makawao, Haleakala Ranch Company is Maui's oldest and largest cattle ranch, running cattle across roughly 23,000 acres of upcountry Maui for well over a century. Its presence in Kamaole is enormous: three large mauka pasture parcels — including the lots of the old Lower Kamaole Subdivision above Pi'ilani Highway — total about 3,641 acres, or roughly 45% of the entire ahupua'a. When you look up-slope from Kamaole Beach Park, most of the green pasture you see is Haleakala Ranch land.
Together, one storied 138-year-old ranch and one of the world's most famous media icons steward about 60% of the land between Kamaole's beaches and the slopes above. For a community that thinks in ahupua'a — the traditional Hawaiian land division running mauka (mountain) to makai (sea) — the uplands matter: they feed the gulches, the groundwater, and the green backdrop that makes Kamaole what it is.
Digital Konohiki Blog
The Modern Day Kamaole Ahupuaa Digital Konohiki traces how the community's 1,656 tax map parcels, visitor properties, and upcountry farms connect mauka to makai. Read the latest posts on land stewardship, farm-to-table, and the partnership reviving the konohiki role for today.
Read the BlogHaleakala Ranch Company
~3,641 acres (~45%)
- Parcels: TMK (2) 2-2-002:001, :050, :099 — pastures mauka of Pi'ilani Highway
- Established 1888 · Makawao, Maui · cattle ranching
Oprah Winfrey
~1,240 acres (~15%)
Harpo Inc. / O W Ranch LLC / Kamaole Ranch Lands LLC / Yellow Brick Road LLC
- Parcels: TMK (2) 2-2-001:001, :004, :023, :034, :084 — along the Kamaole Road / Kula Highway corridor
- Assembled 2002–2023 · organic farm & pasture
Other major holders
Invasive Species & Eradication
Drones, Sensors & Aerial Eradication
The digital konohiki's sharpest tool is the sky. Unmanned aerial vehicles (UAVs) now survey thousands of acres of rugged Maui terrain in a fraction of the time a ground crew could cover on foot, turning the old needle-in-a-haystack search for invasive plants and animals into a precise, map-driven campaign. Sensors, software, and shared maps work together to find, treat, and track — the same three steps a konohiki once performed by walking every stream and ridge, now scaled across an entire watershed.
Drones carrying multispectral and thermal sensors distinguish invasive species like miconia from the native canopy by their unique light signatures, flagging suspect trees from hundreds of feet up.
Every detected plant, baited colony, fence line, and survey is logged as a GPS point on a shared map, so crews can see where infestations are shrinking, creeping back, or still unchecked.
Herbicide-spraying drones treat individual miconia trees on inaccessible ridgelines in minutes — a task that once took a full day's hike — so crews reach more trees before they fruit and seed.
Thermal and aerial surveys locate feral pig, deer, and goat populations across the uplands, guiding where conservation fences are built and where crews hunt animals out before sealing the line.
Together these tools let a small crew steward a whole ahupua'a the way a single konohiki once stewarded one valley — finding what does not belong, removing it with precision, and watching the land heal across a shared map that anyone in the community can read.
The ecological balance of the ahupua'a depended on species that had evolved together over millions of years of isolation. When plants and animals arrived by plane and ship instead of by wind and wing, that balance broke. Today some of the most urgent work on Maui is the slow, ground-by-ground fight to push invasive species back out of the watershed — a modern echo of the konohiki's old duty to keep the land in order.
The Maui Invasive Species Committee (MISC) leads much of this work. Crews hike deep into the East Maui rainforest to find and kill miconia — a towering tree with giant leaves that shades out everything beneath it, turning diverse forest into single-species stands. Each mature miconia can shed tens of thousands of seeds, so the strategy is to find the trees before they fruit, map them by GPS, and cut them one at a time. After decades of effort, the Hāna and East Maui populations are now suppressed enough that MISC treats more seedlings each year than mature trees — a sign the tide is turning.
In the lowlands, the fight is against the coqui frog, whose nighttime calls reach 90 decibels and have driven residents from their homes in infested areas like Māliko Gulch. MISC crews spray citric acid on infested vegetation and hand-treat individual frogs to hold the line so the frog does not spread island-wide. The little fire ant — barely visible but delivering a sting like a wasp — is treated neighborhood by neighborhood, with bait that the workers carry back to the queen to collapse the colony. Each known infestation is mapped and revisited until surveys come back clean.
In the uplands, the threat is feral ungulates. Axis deer, feral pigs, and goats tear through native forest, uproot seedlings, and spread invasive plants in their wake. Conservation fences — some of them miles long — now enclose intact native forest above the deer line, and crews hunt the animals out from inside the fence before sealing it. Once the pigs and deer are gone, the understory recovers on its own, and the birds and insects that depend on native plants follow. It is the same principle the old ahupua'a held: protect the mauka forests, and the whole watershed below stays alive.
Cattle pose a slower but no less serious version of the same problem. Introduced to Maui in the 1830s and run across the upcountry slopes ever since, cattle are not feral — they are fenced, managed, and counted — but on steep volcanic soil they can still overgraze. When stocking outpaces what the land can regrow, cattle strip the ground bare, trample fragile soils, and compact the surface so rain runs off instead of soaking in. The result is erosion: gulches widen, topsoil washes downslope, and the watershed loses its sponge. Overgrazed pasture also opens the door to invasive grasses and shrubs that move in where native cover has been thinned, and it can foul the streams below with sediment. The old ranches have learned this the hard way — rotating herds, resting pastures, and fencing off riparian corridors — because a hillside that stays green under careful grazing can turn to bare dirt under careless grazing in just a few seasons.
Sources & Further Reading
Maui Invasive Species Committee (MISC)
University of Hawaiʻi — Pacific Cooperative Studies Unit
MISC's miconia, coqui frog, and little fire ant eradication programs across Maui's watersheds.
Feral Ungulate Management & Watershed Fencing
The Nature Conservancy — Hawaiʻi
Conservation fencing and feral animal removal that lets native mauka forest recover.
Drones & GIS for Invasive Species Detection
University of Hawaiʻi — Spatial Data Analysis & Visualization
How aerial drone surveys and GIS mapping target miconia and other invasives across Maui's watersheds.
